Presenting Member Data to Induce Change
Methods for membership professionals to use in gaining buy-in and getting leaders and board members to move from egotistical to statistical when making decisions about the membership program.
Live Presentation:
- Wednesday, August 14, 2019 – 2:00 pm EST
Presenters: Dan Ratner, The Next Steps, LLC
Description
Developing greater transparency with member data and sharing it widely among stakeholders can help shift the organizational culture and elevate the status of the membership program. Membership may be taken for granted by leadership and staff and it’s up to the membership professional to build awareness of the importance of membership and the persistent and diligent nature of the dues product. There’s no better way of convincing others than to present data that makes the case for you. This Meminar™ will review the six types of membership metrics that are crucial to the success of a membership program and provide strategies and tactics for sharing that data with leaders to gain buy-in for change and drive innovation for growth.
Who should attend
- Association Executives
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
- Membership engagement and retention professionals
- Constituent relations leader
Takeaways
- A PDF copy of the presentation
- Recording of the live presentation
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.
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* All Meminar™ offerings are subject to change.