Analyzing Your Membership Value Proposition (On Demand)
A thorough review and appraisal of your membership offering to help define and refine your organization’s value proposition.
Presenters: Dan Ratner, The Next Steps, LLC
Description
The success of any membership program relies on a strong and resilient value proposition to grow and flourish. Yet most organizations haven’t taken the time to peel away the layers of their membership categories to gain a meaningful understanding of what they truly offer to members. This Meminar will provide a process for charting all your organization’s program, products, and services to provide a clear and comprehensive picture of your organization’s membership value proposition that can be shared internally and with leadership. Participants will also receive tips and suggestions on how to read and scrutinize the information plotted to inform strategic and cultural changes that will support membership growth.
Who should attend
- Association Executives
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
- Membership engagement and retention professionals
Takeaways
- A PDF copy of the presentation
- Recording of the live presentation
- A value proposition template for your organization to fill-in and customize
- Samples of other analyzed value propositions
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.
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* All Meminar™ offerings are subject to change.