How to Develop a Social Media Membership Promotion
A step-by-step guide to building a membership awareness or recruitment campaign using social media, automations, and email to grow your program.
Live Presentation: Wednesday, July 10, 2019 – 2:00 pm EST
Presenters: Dan Ratner, The Next Steps, LLC
Description
Back in the day, it was standard practice to simply place a print ad and ask readers to call to join or go to your website to sign up. It’s not that simple on social media. Nowadays prospects need more convincing. They want and expect a full explanation of the membership value proposition, sample products and downloads, and special offers. That’s when you need a sales funnel that’s fully automated. In this Meminar™, you’ll hear how a membership professional – with little experience in social media marketing – built a fully functioning and automated social media membership campaign. You’ll learn about the components used in building the campaign including ad placement, landing page and opt-in form construction, automation flow charts, and email sequences.
Who should attend
- Association Executives
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
- Membership engagement and retention professionals
Takeaways
- A PDF copy of the presentation
- Recording of the live presentation
- Checklist with links to tools and platforms
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.
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* All Meminar™ offerings are subject to change.