Best Practice When Making Outbound Member Calls
A look at a membership recruitment and retention channel that can be effective yet intimidating.
Live Presentations:
- Wednesday, November 13, 2019 – 2:00 pm EST
Presenters: Dan Ratner, The Next Steps, LLC
Description
Whether you are onboarding new members, gathering member data and feedback, or pursuing a renewal, making outbound phone calls to members can be daunting, risky, and downright scary. The effectiveness of your attempts to engage members and get results are influenced by many factors, such as: the data used in making the calls, when the calls are made, who is making the call, gatekeepers to the decision makers, and others. This Meminar™ will delve into the challenges of the telephonic channel and provide some tactics and tips on making your member calls more effective to improve the outcomes for your membership program.
Who should attend
- Association Executives
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
- Membership engagement and retention professionals
Takeaways
- A PDF copy of the presentation
- Recording of the live presentation
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirement.
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* All Meminar™ offerings are subject to change.