016 Perspectives on Membership Lifetime Value

Perspectives on Membership Lifetime Value

A look at defining the key to long-term financial success for member-based organizations.

Live Presentations:

  • Monday, November 25, 2019 – 2:00 pm EST
  • Friday, December 6, 2019 – 2:00 pm EST

Presenters: TBD

Description

Organizations can’t always justify the membership business model on dues alone. They must also look at the overall impact of having a membership program and the value of members to non-dues programs, products, and services. This Meminar™ will look at defining and calculating Lifetime Value while providing perspectives on how to use it to gain buy-in and support for membership recruitment and retention efforts.

Who should attend

  • Association Executives
  • Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
  • Membership engagement and retention professionals

Takeaways

  • A PDF copy of the presentation
  • Recording of the live presentation

CAE Approved Provider logo

The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.

 

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* All Meminar™ offerings are subject to change.