Perspectives on Membership Lifetime Value
A look at defining the key to long-term financial success for member-based organizations.
Live Presentations:
- Monday, November 25, 2019 – 2:00 pm EST
- Friday, December 6, 2019 – 2:00 pm EST
Presenters: TBD
Description
Organizations can’t always justify the membership business model on dues alone. They must also look at the overall impact of having a membership program and the value of members to non-dues programs, products, and services. This Meminar™ will look at defining and calculating Lifetime Value while providing perspectives on how to use it to gain buy-in and support for membership recruitment and retention efforts.
Who should attend
- Association Executives
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
- Membership engagement and retention professionals
Takeaways
- A PDF copy of the presentation
- Recording of the live presentation
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.
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* All Meminar™ offerings are subject to change.