Month: August 2017

The Membership & Attendee EXPERIENCE 006

Welcome to the sixth episode of the In It ForEVER podcast. In this episode Dan & Nicole take a look at the first need in the In It ForEVER principle. The need for a quality membership or attendee experience. Here are a list of resources mentioned in this episode: In it ForEVER principle -membership In it ForEVER principle – events Convention & Visitors Bureau The Overboard Show-Comedy Improv  Right click here and save as to…
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The Power of the Emotional Appeal

With all of the emojis flying through cyberspace these days, we’ve been taking actual emotions for granted in how we communicate and market products and services these days. Advertising has come a long way from the Mean Joe Greene Coke and Crying Indian type commercials of my generation and with our attention spans becoming shorter and shorter, it’s become a huge challenge to make our appeals touch the hearts of our prospects and customers. However,…
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Inteview with Frances Robin of CTFT Part 1 005

Welcome to the fifth episode of the In It ForEVER podcast. This episode is part one of a 3-part series on Carried To Full Term (CTFT) – a non-profit organization that operates a maternity home in Haymarket, VA (Prince William County) – and their journey to become sustainable and expand their reach within Northern Virginia. This interview with Frances Robin, Executive Director of CTFT was recorded September 28, 2016. About a week prior to the…
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