Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts.  How can an organization ensure the relationship is balanced, equitable, and truly does attract and retain members? Learn about the two important questions you must ask about these shared collaborations to ensure your membership program experiences growth rather than decay.

 The Next Steps, LLC is a CAE Approved Provider. This program may be applied for half (.5) a credit toward your CAE application or renewal professional development requirements.