The In It ForEVER Principle 002

Welcome to the second episode of the In It ForEVER podcast. In this episode, Dan describes and explains the In It ForEVER principle and how the relationship a business has with its customers is more dependent on delivering a quality experience, ever-increasing value, intentional engagement, and consistent relevance and less on marketing, sales, and renewal.

Here are a list of resources mentioned in this episode:

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