This Meminar™ is currently available as a live, in-person one-hour presentation or 2.5 hour working session for gatherings of association executives and professionals.
Please contact The Next Steps, LLC to book it for your event.
The Marriage of Meetings and Membership
Exploring the relationship between an organization’s meeting planners and its membership team to grow membership enrollment as well as attendance.
Presenters: Nicole Ratner & Dan Ratner, The Next Steps, LLC
Description
Meetings are at the heart of the membership value proposition while members are at the core of a successful meeting. Your annual meeting is a living portrayal of the purpose of the organization as members and other constituents come together to get closer to its mission. Learn how these two significant areas of associations work synergistically to drive organizational growth. This session will look at the four types of constituents, the In It ForEVER™ Principle (which focuses on the four major needs of members and attendees: experience, value, engagement, and relevance), strategies and techniques for collaboration between meetings and membership stakeholders, and ideas and activities to implement at meetings and conferences to support membership development.
Who should attend
- Association Executives
- Meeting planners
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.)
- Membership engagement and retention professionals
- Marketing directors and managers
Takeaways
- A PDF copy of the presentation
- Recording of the live presentation
- In It ForEVER™ worksheets for meetings and membership
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.
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* All Meminar™ offerings are subject to change.