The Next Steps Blog

The Membership and Attendee VALUE 007

Posted by
NextStepsAdmin

on September 7, 2017

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Category: Podcast

Welcome to episode 007 of the In It ForEVER podcast. In this episode Dan & Nicole take a look at the membership and attendee VALUE as it relates to the In It ForEVER principle. Here is what we touched on. > What is commonly found when analyzing the value proposition of a business > The difference between the unique selling proposition and the value proposition > How to be more disciplined about delivering value >

The Membership & Attendee EXPERIENCE 006

Posted by
NextStepsAdmin

on August 30, 2017

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Category: Podcast

Welcome to the sixth episode of the In It ForEVER podcast. In this episode Dan & Nicole take a look at the first need in the In It ForEVER principle. The need for a quality membership or attendee experience. Here are a list of resources mentioned in this episode: In it ForEVER principle -membership In it ForEVER principle - events Convention & Visitors Bureau The Overboard Show-Comedy Improv  Right click here and save as to

The Power of the Emotional Appeal

Posted by
NextStepsAdmin

on August 29, 2017

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Category: Blog

With all of the emojis flying through cyberspace these days, we’ve been taking actual emotions for granted in how we communicate and market products and services these days. Advertising has come a long way from the Mean Joe Greene Coke and Crying Indian type commercials of my generation and with our attention spans becoming shorter and shorter, it’s become a huge challenge to make our appeals touch the hearts of our prospects and customers. However,