Onboarding. 270 Days to Value
Structuring Your Membership Experience to Accentuate the Value Proposition.
Live Presentation:
- Wednesday, April 10, 2019 – 11:00 am EST
Presenter: Dan Ratner, Membership Strategist, The Next Steps, LLC
Description
You did it! You brought a new member aboard! Way to go!! All the marketing and recruitment efforts paid off. So, what did you promise this member would receive for her dues payment? Are you prepared to deliver on those promises? Will you meet or exceed their expectations or fall short? If your organization is like most and it relies on annual membership dues revenue for a majority of your operating budget, then you have 270 days to convince your new and returning members that it’s worth renewing that membership. Everyday your members are making up their minds whether to stay onboard or disembark. Are they looking forward to renewing or have they already made up their mind to leave when their membership time runs out? This Meminar™ provides a framework for organizing your onboarding activities, provides suggestions on how to over deliver on promises made, and offers insight on how to evaluate the membership value proposition to attract and retain more members.
Who should attend
- Association Executives
- Membership professionals (those responsible for bringing in new members and keeping the ones you have. i.e., membership directors, membership managers, membership coordinators, and membership assistants.
- Membership engagement and retention professionals
Takeaways
- A PDF copy of the presentation
- Template of the Onboarding System to fill in and customize for your own membership program
- Recording of the live presentation
The Next Steps, LLC is a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credit toward your CAE application or renewal professional development requirements.
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* All Meminar™ offerings are subject to change.