Category: Blog

The Power of the Emotional Appeal

With all of the emojis flying through cyberspace these days, we’ve been taking actual emotions for granted in how we communicate and market products and services these days. Advertising has come a long way from the Mean Joe Greene Coke and Crying Indian type commercials of my generation and with our attention spans becoming shorter and shorter, it’s become a huge challenge to make our appeals touch the hearts of our prospects and customers. However,…
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How to break free from trying to please

We love to hear from our clients and followers on our social media channel and via comments to our blog and podcast. Recently one of our followers asked us on Facebook the following question that we thought was incredibly timely and something many can relate to: “How do I break free from trying to please everyone? There’s a branch of my business that I’ve been doing since 2012. I am a valuable asset to this…
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How Networking Groups are Like Dating

Like a personal relationship, networking groups should be an easy conversation between people and leave you wanting to get together again to learn more. I adore this topic: networking not dating! I got that out of my system long ago. Back in 2012,I wrote an article for the American Society of Association Executives on ‘How CAE Study Groups are Like Dating‘ and after reading it again this weekend realized the same information is accurate for networking…
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